For the third year in a row, the Lincoln Navigator has topped the large premium SUV segment in the J.D. Power U.S. APEAL Study. The 2020 Automotive Performance, Execution, and Layout study found that Lincoln Navigator owners feel more comfortable and connected to their SUVs than any other option.
“Being awarded for the third year in a row in the APEAL study is an honor, and really represents how the Lincoln brand designs and engineers vehicles with the clients’ preferences at the forefront,” said Michael Sprague, North America director, The Lincoln Motor Company. “Our team is dedicated to creating an exceptional and effortless ownership experience, and this is a testament to our success.”
The 2020 J.D. Power U.S. APEAL Study ranks new vehicles based on 37 factors related to excitement and attachment. Based on attributes like curb appeal, ride comfort, and a sense of safety, the 2020 Lincoln Navigator once again stands atop its class.
Lincoln had a solid performance overall in the 2020 U.S. APEAL Study. The Lincoln MKZ, Lincoln Nautilus, and Lincoln Corsair all ranked in the top three of their respective segments. Impressively, Lincoln ranked No. 2 overall among brands with an APEAL Brand Index Ranking of 876 out of 1,000.
Honors like topping the J.D. Power U.S. APEAL Study three years in a row speak for themselves. But the best way to tell that the 2020 Lincoln Navigator is the best choice for you is to experience it. Check out the selection of Lincoln Navigator SUVs available at La Grange Lincoln in La Grange, Texas, then visit our showroom for a test drive.