Matthew McConaughey is back once again in a new Lincoln Aviator commercial that keeps up the concept of Lincoln SUVs being a sanctuary in any environment.
The commercial shows the Academy Award-winning actor out on an ice fishing expedition, first enjoying the warmth and luxury of the Lincoln Aviator before braving the whipping winds and trekking out onto a frozen lake. If the ad feels laid back and serene compared to most auto commercials, that was the intention.
“This piece is all about telling a story of how Lincoln’s approach to its clients and its vehicles is different,” said Eric Peterson, Lincoln marketing communications manager. “It’s clear that no matter the activity or the environment, Lincoln Aviator provides a serene sanctuary with luxurious amenities, intuitive technology, and the versatility of its three rows of seats.”
The all-new 2020 Lincoln Aviator is a go-anywhere luxury SUV that offers some of the most advanced technologies available today. That includes Lincoln Co-Pilot360™ safety, Phone As A Key technology, Active Park Assist Plus, and an incredible 28-speaker Revel® Ultima 3D Audio System — all available to set the Lincoln Aviator apart from the competition.
If adventure calls your name as loudly and clearly as it does Matthew McConaughey in the new Lincoln Aviator commercial, visit La Grange Lincoln and see what this innovative luxury SUV has to offer.